40% Off All Skincare with Code FALLRESET
30% Off On Your First Order
Free Shipping on Orders $50+
The Leading Authority on Color and Personalized Beauty
40% Off All Skincare with Code FALLRESET
30% Off On Your First Order
Free Shipping on Orders $50+
The Leading Authority on Color and Personalized Beauty
40% Off All Skincare with Code FALLRESET
30% Off On Your First Order
Free Shipping on Orders $50+
The Leading Authority on Color and Personalized Beauty
Limited-time Offers
Flash Sale 40% Off Skincare
For a limited time only, get 40% off on All Skincare Products with code FALLRESET
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Find your Color Season
Discover your perfect palette with our expert color analysis tools. Take the FREE color quiz for a quick answer, or get an AI Color Print for a more thorough analysis, complete with a color dossier & curated makeup recommendations.
Color Me University
At Color Me University, we blend color education with beauty trends, tutorials, and timeless techniques. Learn how to choose makeup that complements you with seasonal color as your guide!
Become a CMB Affiliate
Turn your passion for makeup into a side hustle! Join the CMB team as an affiliate and earn commision on every sale you drive.
Shop our Color Pro Collections
Meet your all-in-one color match kit! Each Color Pro Collection includes three season-specific makeup must-haves, a handy color swatch fan, and a free CMB pouch.
Discover Your Ideal Color Palette & Products Tailored to Your Unique Look
Shop Your Season
Color Me Beautiful is the world’s leading color authority – the only company that customizes cosmetics by the four seasons.
Not sure of your season? Start with our free quiz. Already know it? Shop your personalized season boutique below!
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Spring
Fresh & Warm - Vibrant Colors to Embrace Your Warmth
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Summer
Soft & Cool - Gentle Hues for Serene Elegance
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Autumn
Rich & Earthy - Warm tones to highlight natural richness
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Winter
Bold & Bright - Striking Colors for Dramatic Beauty
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Discover Your Season
Unveil Your True Colors with Color Me Beautiful's Color Analysis Tools
Discover our customer's favorites
Best Sellers
Chosen by customers, refined by decades of color expertise. These best sellers deliver harmony with your seasonal palette for a polished, confident look—every day.
Season-true shades and comfortable finishes customers reach for daily—no guesswork, just flattering color.
Trusted, no-nonsense formulas our community buys again and again for healthy-looking, comfortable skin at any age.
The original color tools from the leaders in seasonal analysis. Find shades that harmonize with your natural coloring—every time.
Let customers speak for us
from 2046 reviewsSummer Swatch Palette
Always available
Easy when shopping online
The color palette helps me pick clothes that compliment me. I’ve picked colors I’ve never worn before and have received so many compliments.
This is the most premium eye shadow within my possession. The texture has a even slide for application. The packaging is pretty. The color certainly matches to my spring color palette as advertised. I’m thrilled with this product! 10/10 recommend.
The summer palette color wheel will be very helpful in choosing new clothes and lipstick colors.
The Swiss Collagen Day Cream makes such a difference in my skin. My skin is much smoother, brighter, and also helps with fine lines. My favorite product. I would highly recommend it.
The primer is good for pre foundation application or post foundation application. The blush is a pretty tone, certainly suits my season color swatch. The lip stick smeared inside the container so when i twist it upwards it is a blob and isnt shaped nicely anymore. I really live thr color of the lipstick. It is a nice trio package.
I like the way it cleans my face So refreshing and easy. It does not dry out my skin. And it is reasonable in cost.
great under lipstick for dry lips!
Love the colors! The lipstick is long wearing which I love and the blush is the perfect color for soft summers.
I have been using this eyebrow pencil for years. It has improved over the years as far as lasting color. I get the taupe and it’s the perfect color for me. Haven’t found anything better!
I occasionally use other colors, but always return to Soft Plum. Lovely pink.
Why Color Me Beautiful
26 Million Women Empowered
Trusted color advice for over 26 million women worldwide
We Wrote the Book on Color
Pioneers of personal color analysis with 40+ years of expertise
30 Day Hassle-Free Returns
Shop confidently with our 30-day color satisfaction guarantee
Free Shipping
Fast, free shipping on orders $50+, so you can always look your best
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Moisture Complex Advanced Aloe Foundation
$32.00
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Moisture Complex Advanced Aloe Foundation
$32.00
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Moisture Complex Advanced Aloe Foundation
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Color Artist Luminary Palette
$30.00
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Color Artist Luminary Palette
$30.00
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Sensitive Eyes Mascara
$18.00
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Sensitive Eyes Mascara
$18.00
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Moisture Complex Advanced Aloe Foundation
$32.00
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Moisture Complex Advanced Aloe Foundation
$32.00
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Color Artist Luminary Palette
$30.00
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Color Artist Luminary Palette
$30.00
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Sensitive Eyes Mascara
$18.00
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Sensitive Eyes Mascara
$18.00
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Lip Lift Serum Gloss
$24.50
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Lip Lift Serum Gloss
$24.50
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Lip Lift Serum Gloss
$24.50
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Lip Lift Serum Gloss
$24.50
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Unit price / perPractical beauty guidance—grounded in color.
Color Me University
Trendy Halloween Makeup Looks That Flatter Your Seasonal Colors | Color Me Beautiful
The Ultimate Guide to Color Analysis
Top Product Picks for Fall’s Trending Colors | Color Me Beautiful
The Best Eyeshadow Shades for YOUR Season | Color Me Beautiful
How to Join Color Me Beautiful's Affiliate Program (& Why You Should) | Color Me Beautiful
Ageless Beauty: A Complete Guide for Mature Skin | Color Me Beautiful
The History of Color Me Beautiful
- Early 1980s
Carole Jackson's Bestseller
In 1982, Carole Jackson transformed the beauty industry forever with the publication of Color Me Beautiful. Based in her work as an image consultant, this bestselling guide introduced the world to color analysis, a concept that distilled personal style into four unique “seasons": Spring, Summer, Autumn, and Winter.
- Late 1980s
The Start of Color Me Beautiful Cosmetics
After the success of Carole Jackson's guide, the CMB team launched two groundbreaking ventures based in color analysis: a color consultant business and the first ever seasonal cosmetics brand. These businesses aim to make color analysis straight-forward and accessible for the public, so everyone can find the shades that make them shine.
- 1990s
Awards & Recognition
In the 1990s, Color Me Beautiful received multiple beauty awards recognizing product excellency & contribution to the cosmetics industry, including Macys West and Ulta Cosmetics Supplier Of The Year (twice).
- 2000s
The CMB Family Grows
In the 2000s, Color Me Beautiful acquired Adrien Arpel, a skincare brand with decades of experience using natural ingredients in lab proven formulas, and Gale Hayman, a cosmetics company specializing in anti-aging products that lift & smooth the skin.
- 2010s
Partnering with Flori Roberts
In 2011, the CMB team took a huge step in expanding our family of brands by acquiring cosmetics company Flori Roberts. Flori Roberts was the first cosmetics brand developed specifically for women of color and carried the first cosmetics for women of color to be sold in major department stores.
- 2020s
Going International
In 2022, Color Me Beautiful launched an international business and began selling cosmetics worldwide. Our dedicated team of color consultants, cosmetic scientists, social media affiliates, and more looks forward to spending the rest of the decade and beyond helping women across the world experience the magic of finding their perfect colors.
About Us
Since the publication of our groundbreaking guide in 1982, Color Me Beautiful has been THE leading authority on color. With our decades of expertise, we'll help you find your ideal color palette and shop curated makeup collections that ensure you always look your best.
Since the publication of our groundbreaking guide in 1982, Color Me Beautiful has been THE leading authority on color. With our decades of expertise, we'll help you find your ideal color palette and shop curated makeup collections that ensure you always look your best.
Contact Us
